The industry has repeatedly called for better protection for publishers and their users from harmful and inappropriate ad creative, as well as safeguards for advertisers from inappropriate website content. We have answered the call with Media Guard^TM, the Right Media Exchange's system for automatically detecting harmful applications and viruses in ads and accurately classifying creatives/sites.

Stopping the dissemination of destructive ads, and creating objective classification standards that align all buyers and sellers, Media Guard builds trust in the marketplace.

1. Media Guard for Publishers protects sites and their users by scrutinizing and categorizing every single creative in the exchange with an unprecedented level of detail and accuracy, and allowing publishers to accept only those creatives that fall under their criteria.

   An automated creative tester detects attributes such as Active-X, viruses, and exit pops. Any creative that passes creative tester is reviewed and classified by two human auditors. There are over 160 categories of attributes to help the team classify creatives to the utmost detail.
    

2. Media Guard for Advertisers will protect campaigns by putting sites through the same classification process and ensuring that ads only serve on websites that are targeted by the advertiser.

By working with many different parties in the industry to help develop and further refine these products, we're hoping to make Media Guard the industry standard for regulation and control in the exchange.